PRESS RELEASE

AOTA Announces Finalists to Online Safety Leadership Awards
Recognizing Best Practices Promoting Consumer Safety & Brand Protection

SEATTLE, WA (May 20, 2008) - Today, the Authentication and Online Trust Alliance (AOTA) announced the finalists for the upcoming Online Safety Leadership Awards. Now in its' second years this program provides recognition to those companies and organizations that are demonstrating leadership in online safety and aiding in the online trust ecosystem. After a comprehensive review by the program review committee and staff the 2008 finalists include Campaigner, Goodmail Systems, Overstock.com, ReturnPath, UnsubCentral and VeriSign.  These companies along with the overall winner will be honored at the closing session of the 2008 Summit on Thursday June 5th .

"The review committee was overwhelmed in the quality of this years submissions. The finalists each provide unique leadership in helping to lead the industry and business community in improving online trust" said Erin Ickes, Director of Marketing for Message Systems and Chair of the 2008 Programming Committee.

"This program recognizes industry, government and business leaders for their commitment to online safety," said Craig Spiezle, chairman and founder of AOTA. "Best practices are essential for enhancing online trust and confidence, and we need to increase adoption by all stakeholders including ISPs, marketers and service providers, to protect the online trust ecosystem."

Winners in the 2007 inaugural awards program included Bank of America, Alt-N, Bell Canada, Microsoft, PayPal and TRUSTe. This year, AOTA is seeking companies that excel in their adoption of innovative technologies, commitment to user and employee education and dedication to working with government and law enforcement. Nominees will also be awarded points for industry and business collaboration as well as other achievements in online safety.

For the full agenda and to register for the Authentication and Online Trust Summit, visit www.aotalliance.org/summit. Accredited press may attend at no charge by contacting staff@aotalliance.org.

About The Authentication and Online Trust Alliance (AOTA):
Founded in October 2004, the mission of AOTA is to foster the elimination of email and Internet fraud, abuse and data intrusions, thereby enhancing online trust, confidence and online protection of businesses and consumers. The goals include but are not limited to facilitating best practices, data sharing, the deployment and implementation of authentication, identity and reputation solutions as well as domain defense strategies. AOTA represents over one million businesses and 500 million users worldwide, with members in Brazil, Canada, United Kingdom, Denmark, Germany, Romania, Singapore and the United States. AOTA is a 501c6 IRS-approved non-profit, governed by a Board and Steering Committee including the Bank of America, BoxSentry, Datran Media, Epsilon, Goodmail Systems, Habeas, Iconix, Internet Identity, IronPort (a division of Cisco Systems), MarkMonitor, Message Systems, Microsoft Corporation, MX Logic, Return Path, Symantec Corporation and VeriSign.